Two days.
A whole brand.
And the website it lives on.
What you get
Design Day Combo, $7,000. Two design days, back to back. Thursday you get a logo, a palette, type and the pieces you use. Friday that brand goes live on a six page website. Buying them separately is $8,000.
Thursday, your brand
Primary logo, the main mark
Secondary logo, the stacked or horizontal alternate
Brand mark, the small one for profile pictures and favicons
Color palette with hierarchy
Typography system, headline and body, sizes and weights spelled out
One brand pattern, drawn for you
Business card design, print ready
Social covers, sized for the platforms you use
A one page usage sheet
All your files. 300 DPI PNG, 900 DPI PNG, SVG
Friday, your website
Up to six pages, designed and built on Squarespace and live by 5:00 pm
Built on Thursday’s brand, not on a template and not on a guess
Mobile optimized
Basic SEO and a working contact flow
Training videos on how to update the site yourself
Both days
Your project folder, with the questions and the content guide that writes your words with you
One prep call covering both days, the week before
Direct access to your designer, both days
14 days of support after launch
Not included: your Squarespace subscription and domain, photography, naming, a full brand guidelines document, e-commerce with a large catalog, and custom functionality. Photography is quoted separately through Lasting Joy Photography.
$7,000 in full, or four monthly payments of $1,850. Texas sales tax added at checkout.
What it costs separately
Design Day Brand Kit alone: $4,000. Design Day Website alone: $4,000. Together: $8,000. The combo: $7,000.
You save $1,000, and you get the part that money cannot buy separately: the site gets built by somebody who watched the brand get made the day before.
How it works
Phase one, you book. Fill out the form, agree to the terms, pay. Card or bank transfer, in full or on the plan. Both days are held the moment payment clears.
Phase two, you prep. Within the hour you get a welcome email. Within a business day you get your project folder. It covers both days: who the business is and who it sells to for Thursday, and your pages, your words and your photos for Friday. The content guide walks you through writing the site yourself in about an hour. This is the most work you will do, and it is a week ahead of time.
Phase three, the prep call. The week before, 45 minutes, both of us on it. Lexi locks the brand direction. Ethan locks the site map, the page list and the content. Everything gets decided on that call so neither day has anything left to decide.
Phase four, Thursday. 8:00 am to 5:00 pm Central. Lexi designs the brand. You are reachable all day and present from 3:00 to 5:00, when you see it and say what to change. At 5:00 the brand is done and the files are yours.
Phase five, Friday. 8:00 am to 5:00 pm Central. Ethan builds the site on the brand that was finished sixteen hours ago. Same rhythm. Reachable all day, present 3:00 to 5:00 for revisions. The site goes live before dinner.
Phase six, after. Training videos, your files, and 14 days of support. Then it is yours to run.
Meet your designers
Lexi Brookey, Designer. Thursday is hers.
[LEXI TO WRITE. Two to three paragraphs, first person: how long you have designed, why brands specifically, and what you are looking for when you start one. Photo goes here.]
Ethan Brookey, Project Manager and Builder. Friday is his.
[ETHAN TO WRITE. Two to three paragraphs, first person: the client project that took six weeks and should have taken one, why the studio’s process got rebuilt around a prep folder and a single day, and why you build the sites yourself. Photo goes here.]
Why two days and not two months
The gap between a brand and a website is where projects go to die.
Normally the brand finishes, everybody feels good, and then the site takes another six weeks. By week three the client has stopped answering. By week five the brand is being reinterpreted by somebody who was not there when it was made.
Sixteen hours is not enough time for any of that. The brand is finished Thursday at 5:00, and it is on a live website by Friday at 5:00, built by the person who sat next to the person who made it.
Who it is for, who it is not
The combo is for you if:
You are starting fresh, or rebuilding both, and you know it
You need up to six pages, not a catalog or custom functionality
You have a business name you are committed to
You can do your folder honestly a week ahead, and get your content in
You can give up two days, reachable both, present from 3 to 5 both
You would rather it be one intense week than one slow quarter
The combo is not for you if:
You already have a brand you are happy with. Just book the website day
You already have a site you are happy with. Just book the brand day
You do not have a name yet. Naming is not part of either day
You need more than six pages or a real store. That is our full build
Your content will not exist until the week after
Questions
Do the two days have to be back to back?
Yes. Thursday and Friday. That adjacency is the whole product. If you need them split, book the two days separately and pay the separate price.
What if I hate the logo Thursday afternoon?
You will not get to Thursday afternoon without having seen the direction. It gets locked with you on the prep call, before the week starts. Then 3:00 to 5:00 Thursday is yours to change what you see.
What if Thursday runs long?
Thursday ends at 5:00. It has to, because Friday starts at 8:00. That is why the prep call exists and why the folder matters.
What counts as a page?
Home, About, Services, Contact, that kind of thing. A long scrolling home page is one page.
Can I pay over time?
Yes. Four monthly payments of $1,850, first one at booking. Or $7,000 in full.
What if I book and change my mind?
Tell us before your prep call and we refund it in full. After the prep call, both days are yours.
Do I own it?
Yes, once it is paid in full. On the payment plan you have full use of the brand and the live site from day one, and ownership transfers with the last payment.
What about photos?
Bring what you have. If you need real brand photography, we produce that with Lasting Joy Photography and quote it separately. It does not happen on either day.