Design Day Brand Kit · Brookey Design Co.
Your whole brand,designed anddelivered inone day.
Because when you need it, you need it.
$4,000, or four monthly payments of $1,050.Booked as a single Thursday.
Why one day
Know someone whose rebrand has been almost finished for four months?
Everyone does. It is the most common story in this business, and it almost never starts with a bad designer.
Normally it happens because of delay. You get three logo concepts, you sit on them for a week because you are running a business. You send notes. You wait. Another round. Another wait. Four months later you are still using the old logo on everything, because the new one was never quite done.
A four week branding project is not four weeks of designing. It is four weeks of waiting.
Time is money, and a brand you cannot use yet is not making you any. So we do the whole thing in one day.
The obvious question
So how do you do all of this in one day?
Because the day is not where the thinking happens. It is where the making happens. Every decision that normally causes a delay is already made before your day starts.
A full brand identity, not a logo on its own.Logo suite, palette, type system, pattern, highlight covers and your own brand hub.
A proven system, not a blank page
- The same order of operations on every project
- Built and rebuilt across six years of brands
- We are not inventing a process on yours, which is why the timing holds
Every asset in before we start
- Your folder collects every answer and reference we need
- The prep call locks your direction outright
- By your day we are zeroing in, not searching
You have priority on our calendar
- Every other project is blocked off for your day
- Our team works in tandem to get this out for you
- No queue to sit in and no contractor to hand off to
The Brookey Method
Research your category before drawing anything. Find the thing nobody else in your market is saying. Build the whole system around it, so it holds together everywhere your brand shows up. Not a logo. A system.
Everything you get
The whole list.
Your brand
- Primary logo
- Secondary logo
- Brand mark and favicon
- Color palette
- Typography (font system, size and weight)
- One brand pattern, drawn for you
What you walk away with
- Highlight covers
- A custom URL for your brand assets, so everything lives in one place and you can come back to it forever
- Every file one click from download
- Everything in your hands the same day
How it runs
- Project folder with every question we need answered
- A prep call that locks your direction
- Direct access to your designer all day
- Live revisions noon to 2:00
- 14 days of support after your day
Our work
Brands we have built.
Your brand hub
Your brand lives at its own URL.
Not a zip file buried in an email thread. Not a shared folder you have to keep track of. Every logo, color, font and file lives on one page at your own link, and you can come back to it forever. This is the one we built for Celebration Settings.
Who gets the files?
You, and anyone you send the link to. Your printer, your sign shop, your web developer, your photographer, whoever runs your social. They pull exactly what they need without waiting on you to go find it.
What if I lose one?
Go back to the link. Every file is still sitting there, sorted and labeled, ready to download again. Nothing to dig for, nothing to ask us to resend.
Do I own all of it?
Yes. Everything in your hub is yours, to use anywhere your brand shows up, in print or online, with no strings attached to us.
What's the investment?
Design Day Brand Kit
Or four monthly payments of $1,050, the first at booking. Texas sales tax added at checkout.
Adding the website day later costs the same. Booking both together saves $1,000.
The process
Here's how a Design Day goes down.
You book
- Fill out the form
- Agree to the terms
- Pay in full or start the plan
- Your Thursday is booked at checkout
You prep
- Welcome email within the hour
- Project folder within a business day
- What you do, who you sell to, what you want people to feel, what you cannot stand
- Most people finish it in about an hour
The prep call
- Monday of your Design Day week, 12:30, 1:00 or 1:30 pm
- A strict thirty minutes
- Your direction gets locked, not left to the day
- Everything in your folder due 11:59 pm Wednesday
Your Design Day
- Thursday, 6:00 am to 2:00 pm Central
- Our team designs your brand
- Reachable all day, present noon to 2:00
- Live revisions happen while you watch
After
- Every file delivered by 2:00 pm
- Your brand hub goes live with it
- 14 days of support for file and format questions
- Then you go use it
What we ask of you
- Finish the folder before Wednesday night
- Be at your desk noon to 2:00
- Come with opinions, not a blank stare
- That is genuinely the whole ask
Your week, hour by hour
What the week actually looks like.
The revision window is noon to 2:00 on purpose. You look at it over lunch and tell us what to change while we are still sitting there, instead of sending notes at nine at night and waiting for tomorrow.
How the work gets made
No templates. No outsourcing.
Your logo is drawn for you. Nobody you have not met touches your project, and nothing gets pulled off a shelf and recolored.
What we work in
- Adobe Illustrator, where every logo and mark is drawn
- Adobe Photoshop, for imagery, mockups and retouching
- Canva, for the pieces you will keep editing yourself
- Squarespace and Shopify, when a website comes later
- Stripe, for your invoice and your payment plan
- Otter, so nothing from your prep call gets lost
Where AI comes in, and where it does not
We use Claude to help you write your copy. Not to invent it. You are the expert on your business and we are not, so the words start with your answers and your language. Our job is to shape them so your brand positions you as the expert you already are.
It does not design your brand. Your logo, your palette, your type and your pattern are designed by a human: the person you are on the call with.
Kind words from past clients
We have five stars on Google for a reason.
“Every part of my brand identity was created with so much intention, even down to the texture of the ribbon and the small details of scallops on the lace! She thought of details I never would have considered, and the final result exceeded every expectation.”
“She helped me see that my previous logo didn't fully reflect my brand, then thoughtfully drew out what makes my business distinct. I was amazed by her efficiency, communication, and quick turnaround time throughout the entire process.”
“Lexi is extremely creative and brought my vision to life in a way that I never expected but really love. Ethan took his time to explain everything to me and made me feel very comfortable to ask all my questions.”
Meet the team
Ethan and Lexi Brookey.
We own Brookey Design Co., and we lead the team that will be working on your Design Day.
We know your time is money. We also know it matters to you that the work is done well, not just done fast. Those two things usually get sold to you as a trade, pick one. Our whole process exists because they are not a trade.
Six years in business and more than 50 brand builds later, we have honed in on a system to deliver excellence efficiently.
The Brand Kit is for you if
- You are starting fresh, or your current brand no longer matches the business
- You have committed to your business name
- Your website is fine, or you are not ready to touch it yet
- You can get your folder finished by Wednesday night
- You can be at your desk noon to 2:00 on your day
- You would rather have one intense day than a slow quarter
It is not for you if
- Your answers and references will not be ready by Wednesday night
- You cannot be at your desk noon to 2:00
- You are expecting to keep revising after the day ends. Revisions happen live, in the window, while we are still sitting there
- You need the website too. The Combo is the cheaper route, not two separate bookings
- You do not have a business name yet. Talk to us first
Frequently asked questions
Before you book.
Why 6:00 am to 2:00 pm?
So your revision window lands on your lunch break instead of the end of your day. We start early, do the work while you run your business, and you come to the screen at noon with two hours to say what you want changed.
Will my brand really be finished by the end of the day?
Yes. Every file is delivered by 2:00 pm, live on your brand hub. That is the product. It is only possible because your direction was locked on the prep call, before the week even started.
What if I hate the logo at noon?
You will not get to noon without having seen the direction. It gets locked with you on the prep call. The day is execution of something you already approved, and the noon to 2:00 window exists to change what is not right while you watch.
Do I have to be available all day?
No. Reachable, yes, in case a question comes up. Present at the screen, only from noon to 2:00.
Can I pay over time?
Yes. Four monthly payments of $1,050, the first at booking. Or $4,000 in full.
What if I book and change my mind?
Booking takes your date off our calendar, so the fee is non-refundable. You get one free reschedule with at least seven days notice. A second move, or any move inside seven days, is $500. We also keep three business days after you book to decline the project ourselves, and if we do, you get every dollar back.
Do I own it?
Yes, once it is paid in full. On the payment plan you have full use of everything from day one, and ownership transfers with the last payment.
What about a full brand guidelines document?
Your brand hub holds your logos, colors, type and brand elements on one page at your own link, which is what most businesses actually need. A longer guidelines document is a separate piece of work and is quoted on its own.
What about photography?
Not part of a Brand Kit. Bring what you have and we will design around it. If you want images shot for the brand after it is built, ask and we will quote it.
I need a website too.
Then look at the Design Day Combo. It is the Brand Kit on Thursday and your website on Friday, for $7,000 instead of $8,000, and the site gets built on a brand that is one day old instead of one that has gone cold.
How far ahead do I need to book?
Two to three weeks is typical, mostly so you have time to finish your folder without rushing it. If you are working to a deadline, say so and we will count backwards from it.
Need the website too?
Take the Combo instead.
Thursday your brand, Friday the website it lives on, $7,000 instead of $8,000. And if what you are building is bigger than a Design Day, tell us and we will quote the thing that actually fits.