Design Day Brand Kit, Terms of Purchase

Last updated: September 25, 2026

These Terms of Purchase govern your purchase of a Design Day Brand Kit from Brookey Design Co., the trade name of Tau Rho Dominion Goods L.L.C. ("the Studio," "we," "us"). By checking the box on the booking form, typing your name as your signature, and completing payment, you ("the Client," "you") agree to these terms. This is a binding agreement. Please read it before you pay.

1. What you are buying

A Design Day Brand Kit is a brand identity designed and delivered on a single Thursday, 6:00 am to 2:00 pm Central Time.

Included:

  • Primary logo
  • Secondary logo, the stacked or horizontal alternate
  • Brand mark, for profile pictures, favicons, stamps and labels
  • Color palette with hierarchy
  • Typography system, headline and body, with sizes and weights specified
  • One brand pattern, drawn for your brand
  • Business card design, print ready
  • Instagram highlight covers
  • Your brand hub: a private web page where every final file lives, one click from download, kept online for as long as Brookey Design Co. operates. Please also download and keep your own copy of your files
  • All files in 300 DPI PNG, 900 DPI PNG and SVG
  • A project folder with the questions you complete before your day
  • A strict 30 minute prep call, held the Monday of your Design Day week at 12:30, 1:00 or 1:30 pm Central
  • A same-day revision window, 12:00 pm to 2:00 pm Central on your Design Day
  • Direct access to your designer for the duration of the day
  • Fourteen (14) days of file support following your day

You get one design direction, refined. The direction is agreed with you on the prep call, before your day begins. We do not present multiple concepts or alternate directions. That is the trade for the speed and it is the core of what this service is.

Not included: a full brand guidelines document, packaging design, a website, photography, naming, and any work not listed above. We do not name businesses. If you do not have a business name you are committed to, tell us before you book. Anything outside this list is separate work, quoted and agreed in writing before we start it.

2. Fees, tax and payment

The fee is $4,000.00 USD, or four (4) monthly payments of $1,050.00 USD ($4,200.00 total). Texas sales tax at 8.25% applies to all amounts and is added at checkout.

Payment is made through Stripe. Your Design Day is booked at checkout, whether you pay by card or bank transfer (ACH). If a bank payment fails, your date is released until it is paid.

If you choose the payment plan: the first payment is charged at booking and the remaining three are charged monthly on the same day of the month. If a payment does not go through, we will email you at the address on your order. You have seven (7) days from that email to update your payment method. If the payment is still outstanding after seven days, the entire remaining balance becomes immediately due, and we may suspend support and any further work until the account is current.

3. Refunds and cancellation

All fees are non-refundable. When you book, your date comes off our calendar and is no longer available to anyone else. If you cancel, stop the work, or become unreachable at any point after booking, the full fee remains due and is not refunded in whole or in part. This applies before your prep call, after your prep call, and on the day itself.

If you are on the payment plan, cancelling does not end the plan. The remaining payments stay due on their scheduled dates.

If we cancel: if we cancel your Design Day for any reason other than your breach of these terms, we refund every dollar you have paid.

Our right to decline. Within three (3) business days of your booking, we may decline the project and refund you in full, for any reason. Because a Design Day is bought without a call first, this is how we keep the right to say no to work that is not a fit.

4. Rescheduling, and the content deadline

Your Design Day works because the decisions are made before it starts. We agree the direction with you on your prep call, and that call is where we walk you through everything we need. Your project folder must be complete, with your answers and materials in our hands, no later than 11:59 pm Central the night before your Design Day.

If your folder is not complete by 11:59 pm the night before your Design Day, we will move your Design Day to the next available date. That is not a penalty and it does not count as one of your reschedules. The day does not function without it.

You may reschedule once at no charge with at least seven (7) days written notice. A second reschedule, or any reschedule with less than seven days notice, is subject to a rescheduling fee of $500.00 USD, or, at our discretion, may be treated as a cancellation under Section 3.

If you are unreachable on your Design Day, or you do not attend the 12:00 pm to 2:00 pm revision window, the day is still considered delivered and the fee is not refundable.

5. What you are responsible for

  • Attending the prep call, and completing the project folder by 11:59 pm the night before your Design Day: what the business does, who it serves, what you want people to feel, and what you like and cannot stand
  • Providing anything you already have that we should see: existing logos, photos, colors, and businesses you want to look nothing like
  • Having a business name you are committed to. Naming is not part of this day
  • Agreeing the design direction with us on the prep call. That direction is what gets built on your day
  • Being reachable on your Design Day and present from 12:00 pm to 2:00 pm Central
  • Designating one person with authority to approve the work. We take direction from that person only
  • Reviewing everything before 2:00 pm. Once the day closes, what was approved is what is delivered

We do not accept feedback, revisions or direction that has been generated or rewritten by an AI tool.

6. Revisions

Your revisions happen on your Design Day, between 12:00 pm and 2:00 pm Central. You see the work, you tell us what to change, we change it while you watch. That window is the revision allowance for this service.

Revisions refine the direction agreed on your prep call. They are not a request for a different direction. A new direction is new work.

Once the day closes at 2:00 pm, the brand is delivered. Changes requested afterward are new work, quoted separately at our then-current rates. This is different from our four week Visual Identity Kit, which includes two rounds of revisions per deliverable. Those rounds do not apply to a Design Day.

Fourteen days of file support is not a revision window. See Section 7.

7. After your day

For fourteen (14) days after your Design Day, we answer file and format questions at no charge: which file to send a printer, how to use a file, a format you need that we can produce from what was designed, and a file that will not open or was delivered incorrectly.

That window does not cover design changes, new marks, new layouts, new applications, color changes, or anything you have altered yourself. After fourteen days, apart from keeping your brand hub online, our obligations under these terms are complete and we have no ongoing duty. Continued help is available and quoted separately.

8. Fonts, stock and third-party materials

Your typography system may specify fonts we do not own and cannot transfer. Some projects also use stock images, icons or other licensed materials.

You are responsible for obtaining and maintaining the licenses for anything third party that your brand uses, including any commercial or web font license. We will tell you exactly what your brand needs and where to get it. Where we purchase something for you, it is billed at cost. A font license we hold for production is not transferred to you by these terms.

We are not responsible for a third-party licensor's pricing change, policy change or withdrawal of a font or asset.

9. Ownership

Once you have paid in full, we assign to you ownership of the final brand assets we create specifically for you.

Until you have paid in full, that work remains our property and you hold a limited license to use it. If you are on the payment plan, you have full use of your brand from the day it is delivered. If the plan defaults under Section 2 and stays unpaid, we may revoke that license and require you to stop using the work until the account is brought current.

We keep ownership of our own methods, templates, know-how, preliminary concepts, unused designs, sketches and working files. You own the final brand, not the way we make brands.

10. Your content

You represent that everything you give us, including text, images, logos and trademarks, is owned by you or properly licensed to you, and does not infringe anyone else's rights. You will indemnify, defend and hold us harmless from any claim, damage, liability or cost, including reasonable attorneys' fees, arising from the materials you provide or your use of the finished brand.

11. Names, trademarks and availability

We do not perform trademark searches. We do not advise on whether your business name, a wordmark, a logo, a tagline or a domain is legally available for you to use or register, and nothing we say about a name or a mark is legal advice or a clearance opinion.

Design work is not a clearance. A logo we design for you may resemble a mark we have never seen. If you intend to register a trademark, or if you want to know whether your name is available at all, consult a trademark attorney before you use the work commercially. We strongly recommend doing that.

12. Color and application

Color varies between screens, printers, papers, fabrics and substrates. We supply your palette in the standard color values and we are not responsible for how a particular printer, vendor or device reproduces them.

We are also not responsible for the accessibility of your brand colors or type under the Americans with Disabilities Act, the Web Content Accessibility Guidelines, or any other accessibility law or standard, and we do not provide legal advice about accessibility. If accessibility compliance matters to your business, consult an attorney or an accessibility specialist.

13. How the work gets made

Every design we deliver is made by hand. The concepts, the direction, the layouts, the typography, and the final files are the work of a human designer, and we do not deliver AI-generated design.

We reserve the right to use AI tools elsewhere in our business, in areas that do not produce your design work. That includes scheduling, correspondence, internal notes, research and reference gathering, and general administration.

This describes our workflow and does not change Section 5, under which we do not accept AI-generated direction from you.

14. Portfolio, promotion and testimonials

After your brand is delivered and paid for, we may show and describe the work in our portfolio, website, social media and case studies, and identify you as a client. If you give us a review or testimonial, in any format, we may quote it and use your name, business name and town in our marketing. Tell us in writing if you would rather we did not, and we will not.

15. No guarantee of results

We warrant that our work is original or properly licensed. We make no guarantee about any business, sales or marketing result. Those depend on factors outside our control. Except as stated in these terms, the work is provided as is.

16. Limit of our liability

To the maximum extent the law allows, our total liability arising out of or related to these terms will not exceed the total fees you actually paid us. We will not be liable for indirect, incidental, special or consequential damages, including lost profits, revenue, or the cost of reprinting or replacing materials, even if we were told they were possible.

17. Confidentiality

Each of us will keep the other's non-public business information confidential and use it only to carry out this agreement. This does not apply to information that is public, was already known, or must be disclosed by law.

18. Independent contractor

We are an independent contractor, not your employee, partner, agent or joint venturer. We are responsible for our own taxes, tools and expenses, and we control how the work gets done.

19. Events outside our control

Neither of us is liable for a delay or failure caused by events beyond reasonable control, including illness, acts of God, power or internet failure, or third-party platform failure. If your Design Day is affected, we will reschedule it to the next available date at no charge.

20. Governing law

These terms are governed by the laws of the State of Texas, without regard to conflict-of-laws principles. We will first try in good faith to resolve any dispute directly, and then through mediation, before either of us goes to court. Any action that does proceed must be brought in the state or federal courts located in Callahan County, Texas, and we both consent to that jurisdiction. The prevailing party is entitled to recover reasonable attorneys' fees and costs.

21. The whole agreement

These terms, together with your booking form and your order confirmation, are the entire agreement between us and replace any prior discussion. If any part is found unenforceable, the rest stays in force. Changes must be in writing and agreed by both of us. We may update these terms for future purchases; the version in effect on the date you paid is the version that governs your purchase.

22. Acceptance

By checking the box on the booking form, typing your name in the signature field, and completing payment, you agree to these Terms of Purchase. Your typed name is your electronic signature. Electronic acceptance is valid and binding under the federal E-SIGN Act and the Texas Uniform Electronic Transactions Act. Keep a copy of your order confirmation.

Brookey Design Co. Tau Rho Dominion Goods L.L.C. dba Brookey Design Co.