The Problem many Businesses Don’t Realize They Have
Your business may be excellent, but if your brand doesn’t stand out, ISN’T RECOGNIZABLE, feels inconsistent, rushed, or unclear, customers hesitate.
They compare:
Your website to a competitor’s
Your signage to the shop next door
Your Instagram to someone offering the same service
Branding isn't decoration. It's the mechanism through which customers recognize you and form trust.
A Visual Identity Kit gives your business the clarity, credibility, and consistency, so everywhere your customer sees you tells the same story.
“Working with Brookey Design Co. was an incredible experience from start to finish. We came to Lexi for a brand refresh, and what she delivered far exceeded our expectations. She took the time to deeply understand our vision, our values, and the story we wanted our brand to tell—then brought it all to life with clarity, creativity, and heart.”
Visual Identity kit
How do you stand out from competitors and earn customer trust? With a Visual Identity Kit.
Think Buc-ee's, H-E-B, Amazon: instantly recognizable by color and logo alone. That recognition builds trust.
We help build that same instant recognition and trust for your business.
Who is this for?:
You’re Starting Fresh:
You have a new venture and the budget to do it right the first time. You want to skip the "awkward growing pains" phase and look professional on Day 1
You’re Taking the Reins:
The business is changing hands or entering a new chapter. You need a visual signal to the market that things are evolving, without losing the legacy you’ve built.
What This Does for Your Business
You look professional across every touchpoint
Customers trust you faster
Decisions feel easier for them
Sales conversations feel less uphill
Case Study: Mathur & Taylor Orthodontics
The situation:
Mathur & Taylor Orthodontics is a trusted, patient-focused practice delivering exceptional care, but their visual presence needed to reflect the same level of professionalism, warmth, and precision patients experience in the office. The brand needed to feel established and credible, while still approachable and family-friendly. It had to communicate expertise without feeling clinical or cold.
What we built:
A complete Visual Identity Kit designed to communicate professionalism, warmth, and clinical precision. We developed a cohesive logo system, typography, and color palette that felt modern and trustworthy without feeling sterile or intimidating. The visual direction balances expertise with approachability, reinforcing confidence for both parents and patients. Every element was built to function as a unified system, ensuring the brand feels consistent across the office, website, and every patient touchpoint, not like disconnected pieces.
Where it shows up:
Exterior signage and in-office branding
Patient materials and printed touchpoints
Website and mobile experience
Social media and digital communication
The result:
Mathur & Taylor now looks as established as it operates. The brand sets expectations before a patient ever walks through the door, reinforcing trust, professionalism, and attention to detail. The experience feels cohesive from first website visit to in-office appointment, and the brand does its job quietly: supporting confidence, clarity, and long-term patient relationships.
This is what happens when a visual identity is treated as a system, not decoration.
BEFORE
AFTER
Included in the Visual Identity Kit
This is a complete visual system designed to be used, not just admired.
Every element is built to work together so your brand shows up clearly, consistently, and confidently wherever customers encounter it.
Brand Foundation
✓ Primary logo, secondary logo, and flexible logo variations
✓ Brand mark(s) for small-scale (ie. business cards or matchboxes) and standalone use
✓ Intentional color palette with hierarchy and usage guidance
✓ A chosen font system, so you never have to guess which font to use for headlines or clear text.
Visual System
✓ Simple design elements (shapes, lines, patterns, or accents) that repeat across your website, print, and marketing so your brand is recognizable even when your logo isn’t visible.
✓ Clear direction for how icons or illustrations should be used and applied on materials (brochures, website, etc).
Application-Ready Assets
✓ Business card design
✓ Design for the key printed pieces your business uses day to day, such as menus, signage, packaging, or handouts.
✓ Visual examples showing how to use your brand on your website, social media, or digital materials so it stays consistent.
Brand Guidelines
✓ Clear rules for logo, color, and font usage
✓ Spacing, scale, and layout guidance
✓ Practical instructions your team can actually follow
✓ Explanations for different file types (PNG, SVG) and when to use them
Investment
Starting at $2,750
Complete Visual Identity Kit with all deliverables included
This is not logo design. It’s a complete visual system built to earn trust, remove friction, and support real growth.
Your investment includes:
✓ 40+ hours of strategic design work - Not just making things pretty, but solving business problems
✓ Complete brand foundation - Logo system, colors, typography, visual elements
✓ Real-world applications - Business cards, print materials, digital templates
✓ Professional brand guidelines - So you and your team can implement consistently
✓ 2 rounds of revisions - We’ll refine until it’s right
✓ All source files - You own everything we create
Timeline: Typical Visual Identity Kit projects take 4 weeks from kickoff to final delivery. I take on a maximum of 2 new projects per month to ensure quality.
Final investment may vary based on complexity, add-ons, and specific business needs. Exact scope and pricing confirmed during your strategy call.
OroGlow
Tricia Poindexter, MS CCC-SLP, CPFT™
Mathur & Taylor Orthodontics
Dr. Simi Mathur
Ready to Talk?
The best next step is a short, focused call.
This isn’t a sales pitch. It’s a chance to make sure this is the right fit for your business and for the way you want to grow.
On this call, we’ll:
✓ Talk through your business and current brand
✓ Identify where inconsistency or friction may be costing you trust
✓ Confirm whether a Visual Identity Kit is the right foundation
If it makes sense to move forward, we’ll outline next steps. If it doesn’t, you’ll still leave with clarity.
FAQs
How is this different from just getting a logo?
1
A logo is one piece. A Visual Identity Kit is the complete system: logo variations, colors, fonts, patterns, templates, and guidelines. It’s everything you need to show up consistently and professionally everywhere your business appears.
Do I need to know exactly what I want before we start?
2
Not at all. Part of the process is strategic discovery, figuring out who you serve, what sets you apart, and how your brand should feel. You bring the business knowledge. I bring the brand expertise.
What if I’m not happy with the first designs?
3
Every project includes two rounds of revisions. Initial concepts are presented with clear rationale, so you understand the strategy behind each choice. The goal is a brand you’re genuinely excited about.
Can I use the brand assets myself, or do I need a designer?
4
You’ll receive everything you need to implement the brand yourself, including templates, guidelines, and all source files. If you’d like help with implementation, such as website design or marketing materials, those services are available separately.