THE LOGO LAUNCHPAD
A clear, confident logo package for businesses ready to look established.
Who This Is For
The Logo Launchpad is designed for:
Local businesses and service providers
New brands that want to start strong
Established businesses that have outgrown a DIY logo
Owners who want something timeless, not trendy
If you want a logo that works everywhere and still feels like you, this is for you.
“Working with Brookey Design Co. was an incredible experience from start to finish. We came to Lexi for a brand refresh, and what she delivered far exceeded our expectations. She took the time to deeply understand our vision, our values, and the story we wanted our brand to tell—then brought it all to life with clarity, creativity, and heart.”
3 Custom Logo Designs
✓ Primary Logo
Your main mark for your website, signage, and marketing
✓ Secondary Logos & Icons
A simplified version for social media, icons, and small spaces
Both are professionally designed to be:
✓ Clear on mobile
✓ Scalable
✓ Easy to use across platforms
What’s includeD
Color Palette
You’ll receive a curated color palette built specifically for your brand, including:
✓ Primary brand colors
✓ Supporting neutrals
This ensures your brand looks consistent whether it’s on Instagram, a website, or a storefront sign.
Target Audience Definition
We help clarify:
✓ Who your brand is speaking to
✓ What tone fits them best
✓ How your visuals should feel to that audience
This keeps your logo from being “pretty but generic” and instead makes it intentional and effective.
If a Robot Made Your Logo, Customers Can Tell
In fact, over 60% of consumers say they’re less likely to engage with businesses that have branding that feels artificially produced or generic including brands with AI-generated logos.¹
¹ “Consumer Perceptions of Branding and Design,” Adobe–Carrd/99designs User Study, 2023
AI generated by inputting client questionnaire responses into ChatGPT.
Thoughtfully designed by humans at Brookey Design Co. based on face to face conversations.
Your logo is often the first credibility check:
✓ Is this business real?
✓ Is it established?
✓ Can I trust them?
AI can make options… but it can’t create intentional design built for your audience and strategy.
Why This Works
This isn’t just about a logo. It’s about giving your business a clear visual foundation.
✔ Professional
✔ Cohesive
✔ Timeless
✔ Easy to build on later
No overwhelm. No unnecessary extras. Just what you actually need to move forward confidently.
Is This the Right Fit?
The Logo Launchpad is perfect if:
✔ You’re launching or refreshing a business
✔ You want to move beyond DIY branding
✔ You need something professional, timeless, and usable
✔ You’re not ready for a full brand overhaul yet
INVESTMENT
Starting at $1,250
A focused logo package designed to give your brand a strong, usable foundation.
The Logo Launchpad is not a full visual identity.
It’s a streamlined logo system built to help your business look established, consistent, and confident without the overwhelm of a full rebrand.
This package is ideal for businesses that need clarity and professionalism now, with room to grow later.
Your investment includes:
✓ Strategic logo design
Not just aesthetics. Your logo is designed with clarity, scalability, and real-world use in mind.
✓ 3 custom logo variations
• One primary logo
• Two secondary logos or icons for social and small-scale use
✓ Curated color palette
A simple, intentional palette with guidance so your brand looks consistent across platforms.
✓ Target audience alignment
Your logo is designed to speak to the right people, not everyone.
✓ Real-world usability
Your logos are built to work on websites, social media, print, and signage.
✓ 2 rounds of revisions
Refinement based on thoughtful feedback. No endless tweaking.
✓ Final logo files
High-quality, ready-to-use files delivered for digital and print use. You own everything we create.
What This Package Does Not Include
This package does not include:
Full brand guidelines
Typography systems
Extensive collateral or templates
Those are available through our Visual Identity service when you’re ready.
Timeline: Most Logo Launchpad projects are completed within 2–3 weeks, depending on feedback timing.
Final investment may vary based on complexity, add-ons, and specific business needs. Exact scope and pricing confirmed during your strategy call.
OroGlow
Tricia Poindexter, MS CCC-SLP, CPFT™
Mathur & Taylor Orthodontics
Dr. Simi Mathur
FAQs
“Why would I invest in a logo when others are cheaper?”
1
They do. Cheaper usually means one of three things: a template dressed up as custom work (Canva, anyone?), no strategic thinking behind the design, or files you can’t actually use in real life.
If you charge $5k–$15k per project or job and lose just one qualified client per month because your brand doesn’t feel credible, that’s $60k–$180k in lost revenue every year.
“Is my logo really that important?”
2
Yes. Your logo is often the first credibility check.
Research shows that over 60% of consumers say they’re less likely to engage with brands that feel generic or artificially produced. When branding feels off, people hesitate. When they hesitate, they leave.
What if I’m not happy with the first designs?
3
AI gives you hundreds of options and no direction.
It can’t align your logo with your audience, your positioning, or how your business actually operates. It can’t tell you what to emphasize or what to leave out… That’s why so many AI logos feel interchangeable.
“Will I have to redo this later?”
4
Most businesses pay for logos twice. Once when they go cheap. Again when they’re ready to look established.
The Logo Launchpad is built to avoid the redo.
Ready to Talk?
If you’re ready for a logo that works hard and grows with your business, the Logo Launchpad is the place to start.